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Sourcing Vendors

In today's business environment, sourcing vendors is no longer just a business transaction process. It can significantly impact overall business productivity, creativity, and sustainability. Hustle Crew, in this blog post, we're going to learn more about how to find the right vendors, how they impact your success, and what steps to consider during your hiring and filtering process. So let's start exploring the details!



What exactly is vendor sourcing? Vendor sourcing is the process of identifying, evaluating, and selecting external suppliers to provide ideal goods and services to fulfill the needs of a business organization. These suppliers can be manufacturing companies, software firms, logistics firms, marketing departments, or any other company that can help you with your business.


But why is sourcing vendors essential? The performance of your vendors influences the way your business runs. If you find reliable vendors, they will help you improve your efficiency, decrease your costs, and increase customer satisfaction. On the other hand, low-performing vendors may lead to increased delivery time, poor quality products, or even contracts breaching your corporate governance legal framework. Therefore, if you choose the incorrect vendor, they may impact your business's image and profitability negatively.


To choose the right vendors, you need to know your business requirements. So, how do you identify your business requirements? This will help you find the right vendor that matches your experience, expertise, and requirements. So, here’s how you narrow down your requirements:


  • Small startups: Since startups tend to have limited cash flow, you can work with vendors who will provide affordable alternatives and services. For example, a start-up e-commerce firm may need a cheap domain web host and a local delivery company.

  • Larger enterprises: Large companies usually have more requirements. For example, they may require efficient supply chain management, an information system, or international support. Such businesses must consider the vendor's scale, creativity, willingness to adapt, and organizational risk.


You can conduct an organizational needs assessment if you identify your needs precisely. In this assessment, you must determine what areas need input from outside your organization, such as hardware and software, materials, or expertise. Next, you can prioritize them according to their importance to your business's primary processes. Other techniques, such as using a PEST analysis and identifying external political, economic, social, and technological factors, can also prove useful in determining if vendors are needed or can benefit your startup.

But how can you identify potential vendors? There are different ways to choose appropriate vendors. Here are some effective methods:


  • Online marketplaces: Websites such as Alibaba, Upwork, or Thomasnet allow you to identify and search for different vendors in many fields.

  • Networking and referrals: You can utilize professional contacts and exhibitions to identify quality vendors. Moreover, vendors you meet through recommendations will give you satisfaction with their performance in the industry. It might sound cliche, but platforms such as LinkedIn can also be key.

  • Professional directories: There are professional directories for vendors such as Clutch or G2 or any reliable Business Bureau website.


For example, if you are a retail business looking for wholesale apparel suppliers, you can find extensive vendors on Alibaba. You can refine your choices based on cost, geographical position, and requirements.


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In the past year, Alibaba’s stock (BABA) has seen tremendous growth, reaching up to 143.75 per share this past February. However, the stock suffered heavily during the time period following the COVID pandemic. Source: Google


Another key aspect is that when shortlisting potential vendors, you must evaluate them against specific criteria. This will help you to make an informed decision. Here are the key criteria where you can determine your vendors effectively:


  • Capabilities: You can identify whether the vendor can fulfill your company's technical and operational demands. For example, when hiring a software developer, check whether the provider is proficient in the necessary programming languages and tools.

  • Pricing: It is essential to compare the costs of several vendors based on the quality of service they provide. However, do not look to skimp and settle for the lowest price, as you need to pay attention to the quality of service, reliability, and performance.

  • Quality: Give the vendor a chance to provide you with samples. Test the samples to determine the quality level. For example, a restaurant sourcing its supplies should ensure that quality and fresh products are available per the requirement.

  • Service: Assess the communication, response time, and willingness to help you after a vendor has made a sale.

  • Intellectual Property (IP) considerations: If your work or service involves proprietary designs or innovations, ensure that the vendor adheres to your IP agreements. This will prevent any disagreements.


So, what resources do you need to succeed in the vendor sourcing process? We'll help you identify them, too. There are plenty of resources, from tools to people, and let's have a quick look here:


  • Procurement software: SAP Ariba, Coupa, and Procurify are various sourcing tools that can cover the whole process, from creating RFPs to managing contracts.

  • Comparison tools: Web sources, such as Capterra and G2, help you compare the vendor's features and pricing, as well as the opinions of end users.

  • Consultants: Consultants are handy whether you handle small or large projects, and they effectively support the procurement process.


How can vendors help your business reach its potential? Well, the right vendors are not just business partners who provide you with material or supplies; they are strategic partners. The right vendors will help you enhance your startup’s efficiency, ensure scalability according to your business demands, and drive innovations.


Moreover, vendors also help you mitigate your risks. For example, if you are a company within the food industry and have faced problems such as changes in regulatory policies, partnering with an experienced vendor who have put in place adequate systems and flexibility to face these issues can allow your startup to get a leg up. 


Sourcing vendors is a strategic tool to help you improve your business game to the next level. Moreover, they will also help you lead your business in the right direction. When you know what you need, who to engage, and what tools to use to land with the right vendor, it is easier to create a vendor network. It will help you pave the path for growth, innovation, and novelty with consideration for the ever-evolving business environment.


So, that's all about sourcing vendors and the end of part 3 of the Marketing and Branding series. We hope this guide provided insights into your business and helped you build an effective vendor network. Stay tuned for our upcoming post. Happy vendor sourcing, Hustle Crew!



About the Author

Brandon Yeh is an entrepreneur and student who currently resides in the Bay Area. In addition to working on his latest business ventures, he enjoys playing golf competitively and is an avid Bay Area sports fan. 


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